The Bottle Cap Lure was invented by Norm Price in Calgary, Alberta, Canada.
Norm had a specialty tackle and out door adventure shop called Call Of The Wild
Tour & Fishing Accessories. He had a local brewing company come in and trade
some beer for a few pack rods. So one night Norm and his friend Warren were havin a few of these wobblie pops. Norm bent a beer bottle in half though it up on his work table by some hooks. He walked over and sure enough. It looked attached to the hook. So he built one.It wasnt to strong cause he drilled the holes which weakened the metal. So then he went to a machine shop and had a special punch made which makes it even stronger.
Norm then took this lure down to the river. Warren his friend bet him $50 that
he wouldnt catch anything. Know what First cast Norm landed a 32 Brown
Trout.Easiest $50.00 in my life he said, No doubt Norm. Well Warren said it was just a fluke, so Norm kept fishing. Yet again he gets a bit after another 2 casts.
Pulls in a 28 Rainbow. Wow 2 nice Trout in mater of 15 min, even after playing
the first on. Norm then turned to one of his best friends Andy Vander Ploeg and
asked him to field test it.
Andy has been learning to master this lure in the last three years. The last 2
years he has won the Canadian Sport Fishing Championships. Way to go Andy!
Andy says this product is awesome Pike and Walleye just eat them up. I have even
used them on big Bull Trout . Make sure you always have a spare or 2 . I like
so carry a couple six packs he comments.
Norm has relocated his business out in the Eastern Townships of Quebec, close to his soon to be competitor Brecks who manufacture Mepps. Norm has been hammering Bass, Walleye, and Brook Trout on this Lure.As Matter of fact his Landlord of the building he was renting, had over hear him telling the story about winning the $50.00 bet. So he says to Norm I will give you $50.00 to if you can go catch a fish down here on this river. Norm looked stunned .. he said.. "really??" .. His landlord said "yeah really". Norm runs across the street to the store. Comes out with his rod and some bottle cap lures and says see. No bait just raw bottle cap lures. He runs down to the river and came back in 20 min with a nice pan size Brooke Trout . There was 6 people present that were floored. The trout still alive and flapping on the lure. Way to go Norm
Norm has done a promotion in Alberta with Labatt Wild Cat and had a nice Labbat Wild Cat Booth at the Edmonton and Calgary Boat and Sportsman Show.